This Week in AI | Week 18

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In this week, the AI sector has seen significant collaborations and strategic investments aimed at enhancing and expanding the use of artificial intelligence in various industries. From new partnerships in creative technology to substantial financial injections for startup development and integrated AI features in consumer electronics, here are the latest updates.

Picsart and Getty Images Team Up to Create a Custom AI Model

Picsart, a prominent photo-editing platform, is joining forces with Getty Images to develop a bespoke AI model tailored to enhance the creative toolkit of its vast user base. This partnership aims to provide Picsart’s 150 million users with AI-generated imagery that is not only unique but also commercially viable.

Key Aspects of the Partnership:

  • Custom AI Model: Developed exclusively from Getty Images’ licensed content, ensuring that all generated images are safe and legally compliant.
  • Creative Freedom: Users can manipulate these images using Picsart’s extensive editing tools, fostering creativity among professionals and casual creators alike.
  • Focus on Responsibility: Amidst growing concerns about AI and copyright issues, this model promises to offer a reliable solution for generating ethical and original content.

Amazon Invests $230 Million in Generative AI Startups

Amazon Web Services (AWS) has announced a substantial investment to nurture the growth of generative AI startups around the globe. This initiative is designed to alleviate the financial burden of computational costs that many early-stage companies face.

Details of AWS’s Commitment:

  • Financial and Technical Support: AWS will provide cloud computing credits, along with mentorship and educational resources, to help startups harness the power of AI and machine learning.
  • Enhancing AI Infrastructure: By offering access to advanced computing and storage services, AWS aims to empower startups to innovate and scale their AI solutions efficiently.

OpenAI and Apple Partnership to Enhance AI Integration

In a significant development, OpenAI and Apple have announced a partnership to integrate ChatGPT into Apple’s operating systems, including iOS, iPadOS, and macOS. This collaboration is set to transform how Apple users interact with AI in their daily tasks.

Integration Highlights:

  • Seamless AI Capabilities: ChatGPT will be accessible directly within Apple’s ecosystem, enhancing functionalities like Siri and systemwide writing tools.
  • Privacy and Accessibility: The integration emphasises user privacy with robust protections in place, ensuring that interactions with ChatGPT are secure and private.
  • Expanding AI Accessibility: This move aligns with OpenAI’s mission to democratise AI technology, making advanced tools available to a broader audience without compromising safety.


This week’s updates highlight ongoing efforts by leading technology companies to improve AI functionalities and make these technologies better. AI incorporation into diverse platforms and support for new technologies remain crucial for creating a beneficial environment for all users and stakeholders.

Stay tuned for more updates as we continue to follow these exciting advancements in artificial intelligence.

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June 16, 2024
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