How to Design a Chatbot That Looks Good on Your Website

A chatbot is often the first interaction visitors have with your business. If it looks out of place—or sounds robotic—it damages trust before you even start.

Customisation plays a key role in making the chatbot feel like a natural part of your website, not a separate tool.

The result is a chatbot that feels disconnected with brand, and easily ignored.

In this blog, we will show you how to design a chatbot that matches your brand perfectly—without needing any coding. You’ll learn to Design a Chatbot That matches your website’s Look and Feel.

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Why Your Chatbot’s Design Matters More Than You Think

Your chatbot isn’t just a support tool—it’s part of your brand identity.

If it doesn’t match your website visually and verbally, it can cause:

Problem	Impact on Business
Visual inconsistency	Makes users question if the chatbot is official
Distracted attention	Shifts focus away from your key products
Higher cognitive load	Makes users think harder before acting
Lower engagement rates	Reduces lead capture and sales conversions
Weakened brand perception	Gives an unprofessional impression

Good design isn’t just about looking nice — it’s about building trust from the very first interaction.

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5 Examples of Perfectly Branded Chatbots

Here’s how successful businesses align chatbot design with their brand:

1. Consistent Visual Identity

• Fonts, colors, and button styles match the website
  
• Chat window uses brand’s primary color scheme
  
• Placement follows existing UI patterns (e.g., bottom right corner)

✅ Result: Feels like part of the website, not an add-on.

2. Brand-Aligned Voice and Tone

• Friendly, short messages for lifestyle brands
  
• Professional, concise tone for financial platforms
  
• Emojis and informal greetings for casual brands

✅ Result: Chat feels like a natural extension of the brand’s communication style.

3. Clear Bot Identity

• Bot is named (“Mira – Your Finance Guide”) instead of just “Chatbot”
  
• Logo or avatar matches the brand’s design language
  
• First message clearly explains what the bot can do

✅ Result: Sets clear expectations and builds trust immediately.

4. Contextual CTAs

• “Need help picking a size?” instead of “Chat Now”
  
• Button styled with brand colors and fonts
  
• Opens directly to product-specific help flows

✅ Result: Reduces friction and improves relevance.

5. Matching Microinteractions

• Buttons, quick replies, and hover effects matches website UI
  
• Font size, padding, and spacing optimized for clarity

✅ Result: Users feel zero disruption when interacting.

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How to Style Your Chatbot Without Writing Any Code

You can customise your chatbot’s design easily with YourGPT’s no-code interface.

Here’s how to style your chatbot in just a few steps:

Step 1: Log in to YourGPT

Login to your account or sign up for a new account account.

Step 2: Open the Dashboard

Visit chatbot.yourgpt.ai to access your chatbot dashboard and select your chatbot from your list.

Step 3: Go to Widget Settings

Click on Widget Settings. This is where you can edit the full look and feel of your chatbot without any coding.

Step 4: Customise Your Chatbot Design

Inside the widget settings, you can:

1. Pick a Layout: You can choose Between Tab & Chat Layout.

2. Change Colors: Set background, button, and text colours to match your brand.

3. Set a Welcome Message: Add a greeting that fits your brand voice.

4. Adjust Chatbot Position: Choose bottom-right (default) or bottom-left if you need more space.

5. Enable Follow-up Buttons: You can enable follow-up buttons for like, dislike and request human operator.

6. Use Triggers: When needed you can use triggers to trigger based on activity.

7. Preview on All Devices: Check how your chatbot looks on desktop, tablet, and mobile before going live.

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Build Your Own Chatbot Theme Using Custom CSS

You can fully style your chatbot widget with Custom CSS inside YourGPT — without needing to be a developer.

Here’s how to do it step-by-step:

Step 1: Choose or Create a Widget Style

You have two options:

• Use a Pre-built Template
  We have created a library of ready-to-use custom widget styles. These templates are open source and hosted on GitHub. ➜ Browse Widget Style Gallery on GitHub
  
• Write Your Own CSS
  For businesses that need a higher level of customisation, writing your own CSS opens up endless styling options.

You don’t need advanced CSS skills — basic styling knowledge is enough to start.

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Step 2: Copy the CSS Code

If you’re using a pre-built style:

• Open the GitHub repo from the link above.
  
• Select the style that fits your brand best.
  
• Copy the full CSS snippet provided inside the style file.

For custom styles, prepare your CSS using scoped selectors. Ensure you test it outside first if making complex changes.

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Step 3: Apply Styles in the YourGPT Dashboard

Once you have the CSS code, you can apply it to your chatbot widget in just a few clicks.

1. Go to your YourGPT Dashboard.
   
2. Navigate to: Chatbot → Widget → Branding.
   
3. Paste the copied custom CSS into the CSS field.
   
4. Click Save.

Your changes will be live instantly, and you can preview the widget on your site.

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Step 4: Test the Widget on Different Devices

Once applied, visit your live site and check:

• Test on mobile, tablet, and desktop

Cross-device testing ensures you’re not introducing usability issues with your styling. If you want to build your own theme you can build your own.

Step 5: Build Your Own chatbot theme

If you want something even more unique? You can skip the templates and write your own CSS from scratch.

Common Class Selectors for Styling

Element	CSS Selector
Chat widget container	.yourgpt-widget
Header bar	.yourgpt-header
User message bubbles	.yourgpt-user-message
Bot message bubbles	.yourgpt-bot-message
Input field	.yourgpt-input
Send button	.yourgpt-send-button

Example CSS Snippets are on our GitHub provide, you can use these templates as reference and customise.

These examples show you how to change the widget’s shape, style user messages, and add hover effects to buttons.

Take it Further with the YourGPT Chatbot SDK

If you want to customise beyond styling — for example, adding animations, modifying interactions, or building fully dynamic themes — use the YourGPT Chatbot SDK.

The SDK gives you programmatic access to:

• Widget rendering
• Chat behaviour
• Full styling control

This way, you can build advanced chatbot experiences that feel completely integrated with your site or app.

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5 Chatbot Design UI Tips That Improve Usability & Engagement

Good design isn’t just about aesthetics — it’s about making your chatbot easy to use and building user confidence. Here’s how to make smart styling choices that enhance both form and function:

1. Stick to Your Brand
Use your official brand colors and fonts. Avoid mixing styles that don’t belong. When your chatbot looks like the rest of your site, it feels like a natural part of your business.

2. Make Everything Easy to Read
Keep text clear and buttons spaced out. Chat bubbles should have enough padding so nothing feels tight or hard to read—especially on phones.

3. Use Subtle Effects, Not Flashy Ones
Simple hover effects or fades help guide the user. Loud animations or quick movements can slow things down or make the chatbot harder to use.

4. Design for Everyone
Use strong color contrast so text stands out. Make sure buttons are big enough to tap. If your design is hard to use, people won’t use it.

5. Check It on All Devices
Good customisation ensures your chatbot looks and works consistently across all platforms—mobile, tablet, and desktop.

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Common Chatbot Widget Design Mistakes and How to Fix Them

Design issues in chatbot widgets can affect readability, usability, and consistency. Here are some common mistakes and practical ways to fix them:

Mistake	Why It’s a Problem	How to Fix
Low-contrast colors	Text becomes hard to read and may fail accessibility checks	Use high-contrast combinations for text, background, and buttons
Tiny or crowded buttons	Difficult to tap accurately on smaller screens	Increase padding and ensure buttons meet touch size guidelines
Fonts that don’t match your site	Creates a visual disconnect between chatbot and website	Use the same font family and weight as your site for consistency
Overuse of animations	Can distract users or slow interactions	Limit to simple transitions; avoid constant movement
Ignoring mobile layout	Layout breaks or becomes hard to use on phones	Preview on multiple devices and adjust spacing, size, and flow accordingly

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FAQ

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Where should I place my chatbot widget for best visibility? ▼

Most websites place it in the bottom-right corner. This spot is easy to find and doesn’t cover important content. If you already have other tools on that side, try the bottom-left. Test both options to see which performs better.

What color should my chatbot use? ▼

Stick to your brand colors. Make sure there’s enough contrast between the text and background. This helps users read messages easily and keeps the widget aligned with the rest of your site.

Do I need to show the chatbot on every page? ▼

Not always. If your chatbot offers general help or answers common questions, showing it on all pages can be helpful. For sales or product support, showing it only on key pages—like product, checkout, or pricing—may be more effective.

Can I add my logo or brand name to the chatbot? ▼

Yes. Many platforms allow you to add your logo, icon, or bot name. This helps visitors know the chatbot is part of your business and builds trust.

How do I make my chatbot noticeable but not distracting? ▼

Use a clean design. A simple animation or message bubble can catch attention without being too loud. Avoid pop-ups that interrupt users while they browse.

Should I use emojis in my chatbot messages? ▼

You can. Emojis make messages feel friendly and easier to read. Use them where they add meaning. Avoid using too many or replacing important words with icons.

What font size should I use? ▼

Use font sizes that are easy to read—typically 14 to 16 pixels. Keep text clear and use spacing between lines and buttons. Always check how it looks on both desktop and mobile screens.

Can I hide the chatbot on some pages? ▼

Yes. You can choose where it shows up. Some businesses hide it during checkout or on login pages. Others only display it where users are likely to need help.

What if my website supports more than one language? ▼

Many chatbot tools offer language settings. Some detect the user’s browser language. Others let you build flows for different languages. Choose what fits your audience.

How can I tell if my chatbot design is working? ▼

Check your analytics. Look at how many users open the chatbot, click buttons, or start conversations. Use that data to make small design changes and test what works better.

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Conclusion

A chatbot should feel like a natural part of your website—not something separate.

When the design, tone, and layout match your brand, users are more likely to trust it and interact with it.

Small design choices like colours, fonts, button sizes, and welcome messages matter. They directly impact how users experience the chatbot and how easily they can find what they need.

With YourGPT, you don’t need coding skills or a developer to create a professional-looking chatbot. You can fully customise its appearance, set its position, adjust the welcome message, and control how it behaves—all from a simple, no-code dashboard.

Whether you’re using the chatbot for support, sales, or onboarding, clear and consistent design improves both engagement and results.
It helps users get answers faster, take action sooner, and have a smoother overall experience with your brand.

You can adjust colours, switch templates, apply custom CSS, or even use the Chatbot SDK for advanced customisation—without starting over or disrupting your user experience.

A well-designed chatbot isn’t just a nice addition—it’s an active part of your website that supports your goals and improves how users interact with your brand.