5 Ways Interactive Messages Can Enhance Customer Experience
Neha
May 24, 2024
Customer Experience (CX) refers to all the interactions between a business and its customers. CX matters because it has the ability to build or damage the relationship with the customer.
AI chatbots are a great way to improve the CX by providing immediate and personalised responses, thus enhancing customer satisfaction.
Interactive messages are pre-designed UI elements within chat interfaces. These include:
These elements allow users to tap or click instead of typing, reducing friction and speeding up task completion. Interactive messages are built for improving chatbot UX by giving users a more visual, guided experience.
Interactive messages are a form of communication that allows businesses to engage with their visitors, making it easier and more natural for them to find what they are looking for.
Here are five practical reasons to use interactive messages in your AI chatbot:
Cards and carousels let you structure content in a compact, visually organized format.
This simplifies the decision-making process and helps users get answers without having to scroll through long paragraphs.
Example: A user asks for pricing. Instead of sending a table, the chatbot shows three card options — Basic, Standard, and Premium — with pricing and a “Select” button.
Interactive messages improve the look and feel of your chatbot instantly.
A more visual interface reduces user fatigue, especially on mobile devices where text-heavy interactions can be frustrating.
Interactive messages guide users clearly on what to do next.
This reduces friction, especially for first-time users unfamiliar with how to interact with a chatbot.
Example: A user wants to cancel an order. The chatbot shows three clear buttons — “Cancel,” “Reschedule,” or “Support” — making the process fast and frustration-free.
InInstead of sending a generic message to everyone, interactive chatbots can respond based on user data or real-time selections — and present the next best action through visual elements.
Use cases include:
Example: A user selects “Looking for shoes” → the chatbot responds with a carousel of available brands and “Shop Now” buttons based on current stock and user’s past preference.
This isn’t just personalisation — it’s responsive UX.
Long forms or unclear instructions lead to drop-offs.
Interactive elements help simplify multi-step workflows by:
Example: Instead of sending a five-field contact form, the chatbot asks one question at a time using buttons and cards, leading to better completion rates.
Using interactive messages such as cards, carousels, images, and buttons, businesses can create AI chatbots that provide a dynamic, engaging, and user-friendly experience for their customers.
Interactive messages ultimately result in higher consumer satisfaction and customer experience, which in turn results in business success.
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