7 Top Customer Engagement Platforms in 2025 [+User Reviews]
Rajni
September 4, 2024
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Building relationships with customers is what sets brands apart in 2025. When a business replies quickly or remembers a customer’s last order, it makes a lasting impression. Today, people expect support and answers on their terms, whether by chat, email, or social media.
Many companies now use customer engagement platforms to keep every conversation on track. The right tool does more than automate replies. It helps teams listen better, respond faster, and show that every customer matters.
In this post, you will see a closer look at seven customer engagement platforms that businesses are using to grow loyalty. You will find what each platform is known for, how users rate the experience, and tips for finding the best fit for your own business.
Finding the right customer engagement platform can really boost your business growth. Here’s what you need to know:
Focus on platforms that align with your specific business needs and offer scalability for future growth. YourGPT stands out for its advanced AI capabilities in 2024.
A customer engagement platform is a software tool that helps businesses connect with customers through channels like email, live chat, social media, and messaging apps.
It brings all interactions into one place, so teams can respond faster, stay consistent, and offer a more personal experience. This leads to better communication, stronger relationships, and higher customer loyalty.
Customer engagement platforms offer a unified view of customer interactions, helping you personalize communications and automate tasks. Here’s a breakdown of how they operate:
Today, customers expect more. A McKinsey report found that 71% of customers want a personalized experience.
When businesses don’t meet this expectation, 76% of customers end up frustrated. This shows how important it is to engage customers in a way that feels personal.
But here’s the problem: only 11% of companies manage to do this consistently across all channels.
So, how can businesses overcome these challenges? It starts with choosing the right customer engagement platform. These platforms help you connect with customers through different touchpoints whether it’s apps, social media, or email. These platforms help you connect with customers through apps, social media, and email.
With the right startup tools, you can make sure every interaction with your brand is positive and personalized. This leads to happier customers and stronger loyalty, which means more revenue and steady growth.
Here are the top 7 customer engagement platforms that can help you connect better with your customers and improve communication:
YourGPT is a AI first customer support by letting businesses create AI-powered agents without writing code. It automates repetitive conversations, supports multiple channels, and improves customer engagement using advanced AI models.
YourGPT.ai offers flexible pricing plans to support businesses of all sizes:
All plans come with access to the Chatbot Studio, API and webhook integrations, and multichannel support.
Zendesk simplifies customer service by consolidating various communication channels into a single platform. It helps manage customer interactions, track support tickets, and offers tools to analyze and improve customer satisfaction.
Zendesk offers several pricing tiers to accommodate different business needs:
1. Suite Team – $55/month per agent (billed annually)
2. Suite Professional – $115/month per agent (billed annually)
HubSpot provides an all-in-one solution for marketing, sales, and customer service, offering tools to attract, engage, and retain customers effectively.
HubSpot Service Hub offers several pricing tiers to accommodate different business needs:
1. Service Hub Professional – $90/month per user
2. Service Hub Enterprise – $150/month per user
Freshdesk offers a platform to streamline customer interactions across various channels, equipping support teams with tools for faster and more effective service.
Freshdesk offers several pricing tiers to accommodate different business needs:
1. Free Plan – $0/month per agent
2. Growth – $15/month per agent (billed annually)
3. Pro – $49/month per agent (billed annually)
4. Enterprise – $79/month per agent (billed annually)
Klaviyo excels in email marketing with its powerful automation and analytics features, allowing businesses to create impactful email campaigns.
Klaviyo offers several pricing tiers to accommodate different business needs:
1. Free Plan – $0/month
2. Email Plan – Starting at $20/month
3. Email & SMS Plan – Starting at $35/month
Sprinklr provides a comprehensive customer engagement platform for consistent service across all channels, integrating case management and agent interactions.
Sprinklr offers several pricing tiers to accommodate different business needs:
1. Self-Serve Plan – $199/month per user (billed annually)
2. Advanced Plan – $299/month per user (billed annually)
3. Enterprise Plan – Custom Pricing
Tidio is designed to help businesses engage with website visitors through a range of messaging tools, including live chat, email, and Messenger bots.
Tidio offers several pricing tiers to accommodate different business needs:
| Platform | Best For | Key Strengths | Ideal Users |
|---|---|---|---|
| YourGPT | Advanced conversational AI | Natural conversations, omnichannel integration, personalized workflows | Businesses wanting scalable, human-like AI communication |
| Zendesk | Omnichannel support & ticketing | Ticket management, live chat, analytics, centralized service | Teams managing high-volume support tickets and multiple channels |
| HubSpot | Marketing, sales & service suite | CRM, automated marketing, support ticketing, analytics | Companies needing a complete CRM + service stack |
| Freshdesk | Customer support with knowledge base | Mobile app, customer feedback, self-service portal | Support teams aiming to reduce ticket volume with automation |
| Klaviyo | Email marketing automation | Customer data, behavior-driven automation, segmentation | Marketers targeting users with behavior-based campaigns |
| Sprinklr | Enterprise customer engagement | Unified customer view, AI personalization, feedback management | Large enterprises focused on AI-led omnichannel service |
| Tidio | Live chat & website automation | Live chat, AI bots, eCommerce integrations | Ecommerce and service businesses needing fast chat automation |
With so many options available, selecting a good customer engagement vendor might be hard. Here is how you can find the right tool fit:
| Criteria | Considerations |
|---|---|
| 📱 Features | Look for a vendor that provides a robust set of features, including analytics, personalization, and support for multiple channels. |
| 🔁 Integration | Check if the tool integrates well with your current systems, facilitating smooth data exchange and workflow management. |
| 👥 Scalability | Choose a vendor capable of growing with your business, handling increased demands and expanding engagement needs. |
| 👷 Customization | Ensure the tool allows customization according to your business requirements, tailoring engagement strategies effectively. |
| 🔧 Customer Support | Evaluate the vendor’s support services—availability, response time, and expertise—to guarantee you get help when needed. |
| 📝 Reputation and Reviews | Research the vendor’s reputation and read customer reviews to assess overall satisfaction and identify potential issues. |
| 💲 Pricing and ROI | Compare the pricing structure with the expected return on investment, taking into account both immediate costs and long-term benefits. |
| 🚫 Security and Compliance | Verify that the tool meets data protection regulations and has robust security features to safeguard customer information. |
| 😀 User Experience | Assess how user-friendly the tool is, including its interface and the availability of training resources for better adoption. |
| 📈 Future Roadmap | See the vendor’s plans for future updates to ensure the tool will align with your long-term engagement strategies. |
Customer engagement is how your business interacts with people through chat, email, social media, or your website. When done well, it builds trust, improves loyalty, and helps you grow through stronger relationships and better communication.
A CRM stores customer info and helps manage contacts or sales tasks. A customer engagement platform lets you actively talk to customers across channels, personalize messages, and create a smoother, more connected experience.
Any business that deals with customers—whether online or offline—can benefit. These tools help you answer questions faster, personalize messages, and build better connections without needing a large support or sales team.
Yes, most platforms include marketing tools. You can send automated emails, segment your audience, and track what’s working. This helps you reach the right people with the right message at the right time.
The right tool should feel easy to use, connect well with your other systems, and make customer communication smoother. If it saves your team time and improves the customer experience, it’s likely a good fit.
Yes, many platforms support all three. They let support teams manage tickets, help sales teams follow up with leads, and give marketers tools to run campaigns—all in one place without switching tools.
No, most modern platforms are built for non-technical users. They offer visual builders, templates, and guides so you can get started without needing to code or hire developers.
Start with a free trial or demo. Try connecting your website or sending test messages. This helps you see how the platform fits into your workflow before making a decision.
Choosing a customer engagement platform is a practical decision that shapes how you support and retain customers every day. Start by listing what you need faster replies, better support across channels, or more automation. Then test platforms that meet those needs using demos or trials.
A good platform should help your team respond faster, stay organized, and make every customer interaction feel smooth and consistent. It should also fit your existing tools and be simple enough for your team to use without extra training.
Tools like YourGPT are built to do exactly that help you manage support, automate conversations, and stay connected across channels. The right choice won’t just save time. It will make support feel easier for both your team and your customers.
Deliver faster, consistent customer experiences with YourGPT—an AI-first platform built to handle support, sales, and operations.
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